People just don't read much on the web. They tend to scan, looking for key information that will help them accomplish what they have come to the site to do. Many websites are overloaded with text that gets in the way of allowing the user to accomplish their goals. This session will delve into the basics of writing useful web content.
People who attend this workshop will come away understanding why it's important to write differently for websites, and the difference between how people read in print and onscreen. They will also learn tips for writing good web content.